About Pacy

Pacy is founder-led.

Joakim Kempff and Joakim Liljedahl have built companies, led organizations and launched products internationally. That experience shapes how Pacy is built.

Meet the founders

They are supported by an active board and a network of advisers and specialists.

Joakim Liljedahl and Joakim Kempff, founders of Pacy
  • Joakim Liljedahl

    Founder and CMO/CPO

    Joakim has led brand and marketing at Sony Mobile and Motorola/Lenovo. His work included the transition from Sony Ericsson to Sony Mobile and Motorola’s relaunch across the Nordics and Benelux. He also co-founded and built the sports technology company WRLDS.

  • Joakim Kempff

    Founder and CEO

    Joakim has spent 25 years in business development and marketing, including more than 15 years leading companies through change. He was previously Nordic CCO and later CEO of Edisen’s European business, which had around 200 employees across six offices. He also has board experience in technology and retail.

A decision does not change what a team does by itself.

A business objective is set and presented. Then work continues, and customer conversations sound much as they did before. The intention is there, but the team never gets the chance to practice what should change. That is why Pacy exists.

Built from real-world experience

Pacy has developed through work with teams and organizations in several industries. The training formats have varied, but the principle remains the same: training starts with situations the participants actually face and focuses on what they need to do.

Organizations we work with and have worked with

  • Bonnierförlagen
  • Svenska Brasvärmeföreningen

Get in touch

Pacy AB is based in Stockholm, Sweden. Email hello@pacy.ai and we’ll get back to you.

Pacy AB · Swedish company registration no. 559261-3078

Company information and press materials

Here you’ll find a short description of Pacy, information about the founders and our logo. If you need anything else, contact us.

What Pacy does
Pacy creates training programs for customer conversations, built from each company’s own situations, objections and examples. A program takes about an hour to build. Once it is published, every team member gets their own AI coach.
Founders
Joakim Liljedahl, founder and CMO/CPO · Joakim Kempff, founder and CEO
Company
Pacy AB, Swedish company registration no. 559261-3078
Location
Stockholm, Sweden
Contact
hello@pacy.ai