We are Joakim Kempff and Joakim Liljedahl, the founders of Pacy. Between us, we bring around forty years of experience building companies, leading teams and taking products into new markets.
We came from different backgrounds but had been missing the same thing: a way to practice the customer conversations we were actually having, and a coach to think things through with as each deal unfolded.
We started building Pacy in 2024. We still run the company and develop the service together.
Joakim Liljedahl
Joakim has led brand and marketing at Sony Mobile and Motorola/Lenovo. His work included the transition from Sony Ericsson to Sony Mobile and Motorola’s relaunch across the Nordics and Benelux. He also co-founded and built the sports technology company WRLDS.
Joakim Kempff
Joakim has spent 25 years in business development and marketing, including more than 15 years leading companies through change. He was previously Nordic CCO and later CEO of Edisen’s European business. He also has board experience in technology and retail.
Joakim Liljedahl came from product and marketing. As CRO at WRLDS, he had to win customers himself and take each deal from the first conversation to a signed agreement. The theory was there, but there was no way to practice the conversations he was actually having.
Joakim Kempff came from communications and consulting. As CCO, he saw the same problem in an organization of around 400 people conducting customer conversations across industries, markets and cultures. Giving everyone the same training missed what was different about each deal.
We had both seen the same thing: a qualified first meeting is only the beginning. New stakeholders enter, next steps shift, and something that looked settled sometimes has to be won again. Each new customer also brings new buying logic and new objections. No one is ever finished learning.
That is why we built Pacy. Teams practice situations from their own customer work, and each person has a personal AI coach to support them throughout the deal – from the first meeting to a signed agreement and further business with existing customers.
We did not build Pacy because we thought we had all the answers. Quite the opposite. We use it before our own customer conversations and when a deal takes an unexpected turn.
It is still our simplest test:
Does this help us enter the next conversation better prepared?
See how Pacy worksPacy AB develops two separate training products, each with its own website. You are currently on pacy.ai, the website for Pacy Sales Training.
You are here
pacy.ai
Hands-on, company-specific training for real customer conversations. The team practices situations from your own business with an AI that plays your customers, and each person has an AI coach for their real meetings.
To the homepageskill.pacy.ai
Tailored workplace training programs built around short sessions, realistic work situations and AI-supported practice. Pacy handles program design and setup.
Explore Pacy Skill DevelopmentPacy AB is based in Stockholm, Sweden. Email hello@pacy.ai and we’ll get back to you.
Here you’ll find a short description of Pacy, information about the founders and our logo. If you need anything else, contact us.
