Train your team where business is won.
Pacy builds a training program around your business. Your team talks to an AI that plays your customers, gets feedback and goes again until it sticks.
Before real meetings, everyone has an AI coach in their corner.
Build and try a program for 14 days using situations from your own business. You only pay if the team starts practicing, and you can cancel anytime.
You describe. Pacy asks. The program takes shape.
Some organizations that have created programs with Pacy
Business is won in moments you can practice.
Here are six of them, from the first question to repeat business.
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The plan has to hold when the customer objects.
Everything makes sense on paper. Then an objection arrives halfway through a sentence, with no time to rewrite the answer.
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The meeting ends. The next step still has to happen.
The way forward seems obvious when everyone leaves. A week later, someone still has to keep it moving.
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The decision is made by someone who wasn’t in the meeting.
Your contact is convinced. Now she has to explain the proposal to a CFO who only sees the price.
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The person the customer trusts most does not always work in sales.
An engineer or adviser often hears that something is changing while helping the customer with something else.
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A new offer needs words that work with customers.
The price is set and the material is ready. The team still needs to explain the value in its own words before saying it to a customer.
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Shadowing comes to an end.
Sooner or later, a new colleague takes their own customer meetings. The questions and the words should have been said out loud many times before then.
Every customer conversation is match day … we hardly ever train.
The team is doing well. You know it can do more.
You run sales in a B2B company where nobody else’s job is to develop the team.
- You’ve decided on a change that customers can’t hear yet.
- Opportunities stall between the first meeting and the decision.
- Existing customers are happy but don’t buy more.
- Customers say yes faster when the founder is in the room.
Your program would not work for another company.
The program is built from your customers, your offer and the objections your team hears every week. Change the company, and the content no longer fits.
“It feels far more worthwhile than going off to a weekend sales course somewhere and hearing someone tell you to sell like this.”
Your program is ready in about an hour.
You describe the challenges your team meets day to day. Pacy asks follow-up questions and helps you pin down what the team needs to practice. Together you work towards a program that you review and approve.
The manager’s conversation with Pacy, in the first step of creating a program.
Adapted conversation example and stylized interface. The summary is illustrative.
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Tell Pacy what the team should sharpen
Pacy helps you pin down the challenges and suggests what the team needs to practice.
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Review the program
You go through the proposal and ask for changes until it fits.
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Publish when you’re ready
You decide when the team gets access to the program.
Build it using situations from your business and try it for 14 days.
The same business. Different roles in it.
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The experts
Consultants, engineers and advisers who help develop customer relationships and opportunities without moving into a dedicated sales role.
They already have the customer’s trust and are often the first to hear that something is changing. They don’t need to take on a sales role. They need to know what to ask next—and what to do with the answer.
“You don’t need an advanced sales pitch or anything. Just show genuine interest.”
Sales lead · analytics consultancy -
Sales and account teams
Teams where the same offer sounds different depending on who is in the meeting.
The strategy is shared. In each meeting, it still takes a different form. More people can practice what already works in your best customer conversations.
“How do we help everyone on the team use our best ways of working in every customer meeting?”
Sales process lead · Nordic consulting firm
The same objection. Two ways the conversation can go.
“We already have a supplier we’re happy with.”
The customer starts explaining what matters to them.
The presentation begins. The customer has no reason to say more.
The team practices that difference out loud, with an AI that plays your customers.
The situation comes from a real customer conversation. The responses are illustrative.
This is where it can go wrong first.
The team practices situations from its own work with customers before it has to handle them for real. A session takes about ten minutes on mobile or web.
- Out loud, like a real conversationThe AI responds to what’s actually said, and feedback comes straight after.
- Private, not in front of the groupNo one else hears the session. The team member can get it wrong, try again and hear what changes.
A coach in their corner before real meetings
Each team member can prepare for important meetings with an AI coach that knows what the team has practiced. Afterwards, they talk through how it went, and the coach helps them prepare for the next one.
Illustrative example. In a real session, the objection comes from your own customer meetings.
Build it first. Decide later.
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Try it for 14 days
Build a program, try the coach and complete a session using situations from your business.
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€250 when you publish
When you publish the program, the team can use it on the web or in the mobile app. Each new program costs the same.
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€59 per user per month
For each team member who practices. The coach is included. Cancel anytime.
All prices exclude VAT.
Frequently asked questions
What does Pacy cost and what is included?
Pacy costs €250 for each published training program and €59 per user per month for each person who practices. You can build and try a program for fourteen days at no cost. When you publish the program, the team can use it on the web or in the mobile app. Each team member gets a personal coach, and you can cancel anytime. Prices exclude VAT.
What do I need to do as a manager to build a training program in Pacy?
You need to know your business, but you don’t need to have decided what the team should practice. An AI agent in Pacy interviews you in a chat about the goal, your customers and the situations the team encounters. If you already know what to practice, it’s quick. If you’re not sure, Pacy suggests where training will make the biggest difference. Then you review the draft program and decide.
Does Pacy need to be integrated with our systems before we can try it?
No. You can build and try a program in Pacy without integrations or help from IT. Your own internal processes determine who needs to approve a purchase, but during the trial you can show decision-makers a completed program.
What makes Pacy different from a sales course or an AI role-play tool?
A sales course teaches a general model, and an AI role-play tool gives you someone to practice with. Pacy builds a complete program around your company’s customers, offer and objections. The team practices out loud with an AI that plays your customers, gets feedback and goes again. Before real meetings, each team member has an AI coach that knows what the team is practicing. Existing sales training and models can be used as input.
How long does a training session take in Pacy?
A training session in Pacy takes about ten minutes and is done individually on mobile or web, so the team doesn’t need to schedule time together. The team member practices out loud with an AI that plays the customer and gets feedback right away.
What can a Pacy training program cover?
A Pacy training program can cover the full range of commercial conversations with customers: understanding customer needs, involving the right people, defending value when price is challenged, moving opportunities forward, growing existing accounts or following up after delivery. It can also prepare new colleagues for their first customer meetings. When priorities change, you build a new program.
Which languages can teams train in with Pacy?
Teams can train in Swedish, Norwegian, Danish, Finnish, English, French and German.